PAX, in collaboration with the American Academy of Pediatrics, created the ASK (Asking Saves Kids) campaign. ASK is a national public health initiative that provides something real every parent can do to keep their children safe. Based on the astonishing fact that over 40% of homes with children have a gun, many of which are kept unlocked or loaded, the ASK campaign encourages parents to ASK if there are guns in the homes where their children play. It is a simple idea that is undoubtedly saving lives.

Learn more about National ASK Day, June 21.

To date, the ASK campaign has formed partnerships with over 400 grassroots organizations who have brought the message of ASK to their communities. Additionally, the American Academy of Pediatrics, through is official collaboration with the ASK campaign has promoted the ASK message to its 60,000 members nationwide. ASK is further supported by a groundbreaking public service advertising campaign including partnerships with several of the nation's most prominent companies in television, radio and print. Through this nationwide grassroots education program and powerful public service advertising campaign, the ASK campaign has successfully inspired an estimated two million homes to begin asking if there are guns where their children play.

View ASK Endorsers.

Click here to watch community leaders and law enforcment officials talk about their experiences with SPEAK UP and ASK.

The ASK campaign provides opportunities for community groups, healthcare organizations and individuals to help ensure the safety of our children.

Since the launch of the ASK campaign in August 2000:

• Two million more households are asking about guns where their children play
• The number of parents who say guns are a top concern when their children visit someone's home has risen from 5% to 19%
• An audience of over one billion has heard the ASK message on radio and TV. This airtime (worth over $10,000,000 in media value) has been entirely donated
• Over two million ASK brochures have been distributed by neighborhood organizations, local school districts, state public health departments and public library systems across the country
• Over 60,000 pediatricians have distributed ASK materials in their offices
• Over 400 grassroots groups are promoting ASK locally
• ASK has formed partnerships with police departments in Baltimore, Greenville, Houston, San Jose and Tampa, the Michigan State Police, the Oklahoma Association of Chiefs of Police and the International Association of Chiefs of Police
• ASK has been featured in dozens of national conferences including American Academy of Pediatrics, American Medical Association Confluence, International Association of Chiefs of Police, PTA and Million Mom March
• ASK Day, the national day of focus on the ASK message, is now a widely recognized national event. Each year, partner organizations across the country hold local ASK Day events, such as press conferences and brochure distribution through physicians' offices, retailers, religious institutions, community centers and schools